A History in Selling Fine Handmade Rugs

Established in Norwich City Centre in the mid 1980’s we have been successfully supplying handmade rugs for over 35 years. Our showrooms are situated on 3 floors in historic Bedford Street in The Lanes, in the centre of Norwich (behind Jarrolds Dept. Store).

We believe we have the best selection of rugs anywhere in the region, and we keep over 700 pieces of stock available at any one time. We go to great lengths to ensure we always have new and interesting pieces in stock with each piece chosen by the owner, Mr James Durrant.

Our Values & Beliefs

Here are just a few of our values and beliefs that we feel help us to stand out from the rest;

  • Free home viewings and free home delivery throughout East Anglia and accross the UK .
  • All of the rugs you see on our web site are available for viewing in your home and our Norwich showrooms. (Unlike some websites carrying many pictures but no stock!)
  • Each piece personally selected by owner, Mr James Durrant.
  • We specialise in large sizes – rugs up to 16 feet long by 12 feet wide held in stock (4.88 x 3.66 metres).
  • You can buy On Line with 100% confidence – we have been on the high street for over 35 years!
  • Unique try before you buy service – all rugs bought can be returned for a full refund if not satisfied.
  • Many items sourced from trips overseas e.g. Iran, India, Pakistan etc.
  • Helpful, friendly and knowledgeable staff.
  • Full cleaning and repair service.

Our Showrooms

Our showrooms are arranged over 3 floors and situated in historic Bedford Street – part of The Norwich Lanes – in the very centre of Norwich. These historic narrow streets are home to many of Norwich’s oldest shops. Many are listed buildings and house a wealth of independent retailers specialising in such diverse trades as an art gallery, antiques, modern and traditional furnishings, fine country clothing and a gentlemen’s outfitters.

At Oriental Rugs of Norwich we firmly believe in stocking a truly diverse range of colours, designs, sizes and types. To this end we have made many trips overseas to Iran, India and Pakistan. It is wonderful to experience the unique culture of the people of these fascinating and vibrant countries. It is equally rewarding to unearth individual pieces in the bazaars and markets where these treasures are bought and sold.

With friendly knowledgeable staff and a whole range of services dedicated to finding you the exact rug for your requirements we feel confident of affording you the best available service anywhere in the region. Discover the difference today!

A Look Into Our Showrooms

Some of Our Customer Testimonials

We are 5 star rated on Google. Read below some testimonials from our happy customers who have purchased a rug from us or have used our home visit service.

Shop not open due to lockdown so I chose two red rugs online to go with my red sofas but wasn't a hundred percent happy with my unadventurous choice. After speaking to James on the phone and explaining what I was looking for I booked the two rugs plus three more mystery rugs for home delivery. I also sent him photos of my sitting room and sofas to help him choose the mystery rugs. He absolutely listened to what my preferences were and I fell in love with the first rug he showed and scrapped the two I chose! James was very professional, friendly and gave us space to make the right choice. I would definitely recommend buying from him and of course his rugs are quality, beautiful items.

Melanie Jenner Avatar Melanie Jenner
October 9, 2021

We have purchased several beautiful rugs from Oriental Rugs of Norwich over the past 4 years including 4 exceptional examples that are wonderfully crafted and possess unsurpassed quality in the attention to detail. We have experienced similarly unsurpassed service and attention to our needs. We are delighted with both the acquisitions as well as the personal service from James and David, a real pleasure.

Andre Groenewald Avatar Andre Groenewald
October 9, 2020