We supply

Quality Handmade Rugs & Kilims

Browse our extensive range of genuine, hand-knotted rugs.

Browse our extensive

Online Store

Take a look at the rugs we have assembled here in our online store.

Take advantage of our

Home Visit Service

Call in or choose rugs online and we will bring your selection to you to view in your home.

Full and comprehensive rug

Cleaning & Repair

We offer a full rug cleaning and repair service on all sizes of rugs and kilims.

Come and visit our

City Centre Showrooms

Choose from over 600 rugs and kilims displayed over 3 floors.

Welcome to

Oriental Rugs of Norwich

Established in Norwich City Centre in 1984 we have been successfully supplying handmade rugs for 40 years. Our showrooms are situated on 3 floors in historic Bedford Street in The Lanes, in the centre of Norwich (behind Jarrolds Dept. Store).

We believe we have the best selection of handmade rugs anywhere in the region. We go to great lengths to ensure we always have new and interesting pieces in stock with each rug chosen by the company’s owner, James Durrant.

So why wait? Browse our collection online and choose your new handmade rug with confidence!

Our Featured Rugs


Rug Cleaning and Repairs

Do you have a rug that is looking past it’s best and needs a clean or repair to return it to it’s former glory? Then you can benefit from 40 years of experience by entrusting your rug to our in-house workshops.

Whether it’s a deep clean, securing loose edges or re-weaving holes, you can be sure that your rug will be treated with the utmost care and professionalism. Additionally, we offer the convenience of arranging both pick-up and delivery for your rug if required (an additional charge will be made for collections/deliveries outside of Norwich).

You can read more about our cleaning and repair service below, or alternately if you have any questions then please call us on 01603 633520 to arrange a free consultation.

What to Look for When Buying an Oriental Rug

When selecting a rug, there are numerous factors to take into account, including size, colour, design, cost, materials, and suitability for the intended space. Rest assured, every rug we have in stock has been chosen individually by the business’ owner, Mr James Durrant. You have the peace of mind knowing that every detail of your rug has been meticulously inspected, ensuring it is of the best quality.

You can place your trust in us – a small, family-owned business established 40 years ago. We have the knowledge and expertise to assist you in choosing the right rug for your home. Our well established reputation and high street presence, as well as our free home visit service, give you assurance that you are investing in genuine, top-quality handmade, hand-knotted rugs from their country of origin – nothing else comes close!


Visit Our City Centre Showrooms

Our showrooms span three floors and are nestled in historic Bedford Street, part of The Norwich Lanes, right in the heart of the city of Norwich. At Oriental Rugs of Norwich, we are committed to offering a truly diverse selection of rugs with colours, designs, sizes, and types to suit all tastes and requirements. To achieve this, we’ve embarked on numerous buying trips to countries like Iran, India, and Pakistan.

These trips allow us to immerse ourselves in the unique cultures of these fascinating and vibrant countries. It is extremely rewarding to unearth individual pieces in the bustling bazaars and markets where these treasures are bought and sold.

With our friendly and knowledgeable staff and a comprehensive range of services dedicated to helping you find the perfect rug for your home, why not call in and experience the difference today!

Rugs by Country

Rugs by Colour

Rugs by Size

Rugs by Room

Traditional Rugs

Contemporary Rugs

Some of Our Customer Testimonials

We are 5 star rated on Google. Read below some testimonials from our happy customers who have purchased a rug from us or have used our home visit service.

Wow !! What a fantastic emporium full of beautiful rugs ... we've walked past this wonderful shop hundreds of times and didn't realise what treasures lay behind the doors ! We recently bought two rugs and the service we received was second to none. James and David even brought a selection of rugs out to our home on the Coast so we could see them in situ and make an informed decision. We would highly recommend a visit to Oriental Rugs of Norwich if you're looking for a beautiful rug for your home.

Simon Lee Avatar Simon Lee
January 17, 2024

Great experience here choosing a new rug. Very knowledgeable owner who exhibited a high degree of tolerance for our general dithering whilst choosing. We've previously used their rug repair and cleaning service which is also excellent.

James Cartwright Avatar James Cartwright
October 9, 2021